01 / IDENTITY + DIGITAL EXPERIENCE

Offbeat.

A home for people who don’t listen in straight lines.

Brand identityCreative directionDigital concept
Offbeat music identity and original sound study
A self-initiated portfolio concept. No real client or commercial results are claimed.
01 / THE BRIEF

Start with a feeling.

Imagine a music discovery platform that celebrates the track you found by accident, rather than the same recommendation everyone else gets.

02 / THE DESIGN DECISION

Give the idea a visual voice.

Cobalt, lime and expressive typography frame photographic playlist artwork. A clear queue keeps discovery easy to follow, with enough personality to invite the unexpected.

03 / THE INTERACTION

A thought you can try.

Artwork, track selection and sound belong to the same idea. Choose a mood and listen to one of three original instrumental sketches.

Try the project ↗

This study demonstrates visual direction and a small interaction prototype. Images include AI-assisted visual studies. Read the media credits.

ANOTHER THOUGHT WORTH OPENINGSoftspot ↗