04 / IDENTITY + MOTION EXPLORATION
Oddly.
An identity with permission to be a little strange.
Start with a feeling.
What if a creative brand didn’t have to behave like a perfectly tidy system all the time?
Give the idea a visual voice.
Simple shapes, a loud lime canvas and a flexible wordmark build a characterful toolkit. The rules are clear enough to let the exceptions be fun.
A thought you can try.
Glyphs rotate and soften while keeping the palette and silhouette coherent. Give the little symbol a different personality below.
Try the project ↗This study demonstrates visual direction and a small interaction prototype. Images include AI-assisted visual studies. Read the media credits.